Monday 17 October 2016

5 Content Marketing Predictions for 2017

I’m not going to sugarcoat it: According to these experts, 2017 might be a little scary for us marketers. Rand Fishkin, founder and wizard of Moz, says, “In 2017, content marketing is going to be even more challenging than it is today.2”
“There’ll be fewer winners with much bigger jackpots,” says Larry Kim, founder of Wordstream. I stopped listening and started crying after “fewer winners.”
Let’s ignore those two comments for a second and get into things we can do something about.

1. Brands Will Get More Creative With Format

Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.
Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!

2. Messaging Will Become More Niche

With more new entrants into the saturated pool of content marketing in 2017, we need to stop going high-level and start getting down to the nitty-gritty.
For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Scratching the surface of an over-discussed topic won’t help you stand out. Why should people read your post instead of thousands of others? Serve a niche audience, and go deep into the rabbit hole.

3. Video Will Reign Supreme

We love videos. That’s why we started this series. Marketers agree that videos bring the highest ROI, and we’re doing more of it. According to Syndacast, 74 percent of all traffic will be video in 20173.
Social video platforms like Facebook are riding the tide and optimizing feeds to improve the viewing experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. So get your cameras out and start filming.

4. Content Marketing Will Outshine Traditional Advertising

We already know brands are spending more on content marketing than advertising. This trend is likely to continue in 2017.
In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than other forms of marketing, such as ads, and companies are getting better at attributing dollar value to content marketing properly.
Looks like we’re gonna keep our jobs for a little longer, content marketers.

5. Consistent Engagement Will Prove Vital

Content marketers have gotten good at acquisition, but we’re not very focused on retention. In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.
So there you have it. In 2017, content marketing is going to be alive and thriving, but more work, more challenging, and harder to get results.

I suppose we just have to be real smart about it. See what I did there?

Sunday 31 July 2016

احصل على سيارتك من ثريفتي لتأجير السيارات مع خدمة تأجير السيارات الشخصي

ثريفتي لتأجير السيارات, الشركة الأكبر في دولة الإمارات العربية المتحدة لتأجير السيارات, توفر خدمة تأجير السيرات الشخصية للعملاء الجدد في دولة الإمارات العربية المتحدة الراغبين في الحصول على سيارتهم الخاصة بدون دفع مبالغ ضخمة كمقدم لشراء السيارات.
 
خدمة تأجير السيرات الشخصية تعطي العملاء المرونة و القدرة على قيادة سيارة جديدة كل بضعة سنوات, مع تكاليف شهرية منخفضة و كل الخدمات و المميزات أو تغيير السيارة إلى نوعية أخرى عند نهاية مدة التأجير. يستطيع العملاء الأختيار من تشكيلة واسعة من السيارات الجديدة أو المتوافرة في إسطولنا الواسع من السيارات الحديثة بما يناسب ميزانيتهم و إحتياجاتهم.
 
أيضاً, تساعد الخدمة الوافدين الجدد على توفير المال, بتحديد المبلغ المدفوع شهرياً لقاء الخدمة, مما يجنب العملاء القلق على رسوم التصليح و الحوادث و التأمين.

GET YOUR VEHICLES FROM THRIFTY CAR RENTAL WITH PERSONAL CAR LEASING

‪#‎Thrifty‬ ‪#‎CarRental‬, the ‪#‎UAE‬’s largest ‪#‎leasing‬ and car rental company, is offering Personal Car Leasing service to customers who are new to the UAE and would like to get their own vehicle without paying out a huge deposit.

The Personal Car Leasing service gives customers the flexibility to drive a new car every few years, with relatively low monthly payments with all the services and benefits or upgrade to a different vehicle at the end of the lease term. Customers can choose from a wide range of brand new or existing vehicles depending on their needs and requirements.
The service also helps newcomers save money because there will be a fixed monthly rental during the lease term so you don’t need to worry about vehicle repair expenses, accident repair cost, insurance and more.
Karunesh Arya, General Manager, Dubai & Northern Emirates, said: “Thrifty Car Rental’s Personal Car Leasing service is the best solution for the residents of UAE especially those who wants the flexibility of driving around the city without worrying much about the costs associated with having a new car. Leasing has always been a popular way of driving a car around the world. With every car company launching newer car models every year or two, with changes in technology and features happening faster than ever, customers like to have a choice of changing the car every 2-3 years, which gets easier fulfilled with personal lease over buying. Customers apart from paying only for the use of vehicle, also enjoys various benefits of the fleet management services including insurance, comprehensive repairs & maintenance, 24*7 road side assistance, and getting relief vehicle during repairs. All this comes as a uninterrupted mobility package under Thrifty personal lease service and helps customers save a lot because of  all inclusive fixed monthly rental fees so it’s a practical choice than opting for buying a  car.”
Other benefits of Personal Car Lease includes flexible payment plans with minimal documentation, hassle-free maintenance and repair; replacement vehicle in the event of maintenance or accident, 24/7 road assistance, insurance and registration renewal are taken care of, Salik and traffic fine management, cost effective rates and no risk of resale value dip and increased maintenance expenses.
For more information, please visit Thrifty Car Rental’s website at www.thriftyuae.com or call Toll Free (Abu Dhabi) 800-701 and Toll Free (Dubai) 800-4770.

Sunday 26 June 2016

The advantages of renting a car on a holiday

It's almost time for you take a holiday and after settling on all the major details, you're still not quite sure whether or not you want to add the additional expense of a car rental. The purpose here is to go over some of the advantages of renting a car on a holiday that might help you make a more informed decision. 

First of all, one of the biggest advantages in renting any type of vehicle on a holiday is the matter of convenience. If you secure your vehicle rental before you set out, you have the advantage of traveling to your holiday destination at your own pace. You aren't tied to train, plain or bus schedules that at times can leave you utterly frustrated.

On the hand, you may wait until you arrive. The advantage here is that you won't be tied to hotel transportation or to the local taxi service. Once again, you have the ability to set your own pace and enjoy your holiday destination at your leisure. Another one of the advantages of renting a car on a holiday is that in recent years, many of the rental fleet vehicles, although not all, come with an on board global positioning system (GPS).

Think about the peace of mind knowing that if you want to explore or venture away from the mainstream of activities, you won't have to worry about getting lost and trying to find your way back from unfamiliar territory. Do you like to shop while on holiday?

Wouldn't it be nice to have a vehicle at your disposal so you don't have to lug packages back to your lodgings?


I'm sure there are many other scenarios that you can think of where the advantages of renting a car on a holiday far outweigh the extra expense.

Saturday 25 June 2016

Ten most popular cars for ‪#‎Women‬ :

The factors that women consider when buying a new vehicle are almost a night and day difference from their male counterparts.
Some of the factors that are taken into consideration are practicality, safety, easy to drive, low operating costs and enough space for a growing family to name just a few. That is what you'll find when we cover the 10 most popular cars for women.
Most of the cars that have made this list exude practicality. You won't find a single truck or sports car among them. Does that surprise you at all? It shouldn't.
So with that said, let's take a look at our top ten list:
#1 – ‪#‎ToyotaCamry‬ – despite recent setbacks, one of the most popular vehicles ever
#2 – ‪#‎HondaAccord‬ – reliable, easy to maintain and with a great resale value
#3 – ‪#‎ToyotaCorrolla‬ – this one just screams “Practical!”
#5 – ‪#‎VWJetta‬ – A newcomer on the scene but a growing favorite among women
#6 – ‪#‎NissanAltima‬ – practical and easy to drive with a high safety rating
#7 – ‪#‎HondaCivic‬ – one of the fav, and great technical features
#8 – ‪#‎ToyotaYaris‬ – the same can be said for this model
#9 – ‪#‎FordFigo‬ – the only American made car to make the list
#10 – ‪#‎VWPassat‬ – long known for its reliability and low operating costs
As you can see, especially if you have read our top ten list for men, women have a tendency to purchase a vehicle based on needs while we men have a tendency to purchase a vehicle based on our wants.
What you have to remember when you go over the 10 most popular cars for women, is that it was based on figures and marketing data from the previous year. So have fun with it and be sure to check out our other top 10 lists.

Friday 24 June 2016

The Most Popular Cars in Use by Rental Car Companies Today

The easiest way to deal with the most popular cars in use by rental car companies today is to break it down just as the rental car companies do. That is, by size of the rental vehicle such as compact, full size and so forth. What made this just a bit difficult was the fact that each major car rental agency had different fleets to offer the consumer.
So with that in mind let's take a look at the popular rentals by size.
Compact Cars:
The ‪#‎toyotayaris‬, The ‪#‎Mitsubishilancer‬ and the ‪#‎nissansunny‬ seem to be the choice of those who want a smaller car. These are ideal for driving in crowded cities where parking may be at a premium.
Economy Class:
The ‪#‎hondacivic‬, The ‪#‎VWJetta‬ and the ‪#‎toyotacorolla‬ seem to be the choice of those who want a economic car. These are ideal for driving inter cities or short ‪#‎family‬ ‪#‎trip‬.
Standard Class:
The ‪#‎VWPassat‬ is the hands down winner in the standard class followed by the ‪#‎camary‬ ‪#‎accord‬ ‪#‎altima‬. Each vehicle can fit a family of 5 comfortably and is designed with many creature comforts to make driving either one a very pleasurable experience.
Luxury Class:
The ‪#‎Audi‬ and the ‪#‎BMW‬ come out on top in the luxury car field followed by the ‪#‎Chrysler300c‬. All 3 offer a luxurious interior with many amenities to satisfy even the most discriminating tastes.
Sport Utilities:
In this category the most popular ‪#‎dodge‬ ‪#‎charger‬ and ‪#‎challenger‬ . Plenty of room in all 3 and rugged enough to handle even the toughest roads!
Now granted, you may disagree with this list of the most popular cars in use by rental car companies today based on your own experience but you have to remember that it was taken as an industry wide overview.

Wednesday 22 June 2016

The Perfect Car Rental for Couples

Is there really such a thing as the perfect car rental for couples? Maybe there is and maybe it depends upon exactly what you want to use the rental car for.

If you’re going on vacation and want to get the most for your rental dollar, you may want to consider renting one of the many types of compact cars that car rental agencies now offer. This can be very advantageous if the driving you intend to do is short trips during the day. You can enjoy the freedom from using local transportation methods and you're able to explore to your hearts content.
Another scenario that crops up when dealing with the perfect car rental for couples is if there are children that need to be taken into consideration! If this is the case, you may want to consider a full size vehicle or perhaps a minivan.

As you can see, there are just so many different scenarios that you can think of that deal with the perfect rental for couples. Let's take a look at a few more.

Maybe you just want a romantic getaway for the weekend and want to travel in style. If that's the case, you'll have a tremendous variety to choose from. From first class luxury cars to exotic sports cars that will literally take your breath away. Imagine if you will cruise down the highway in a new Audi or heading to a vacation retreat along winding roads in a slick Dodge Chellanger.

It seems that you are only limited to your imagination and your budget when it comes to renting a car to fit your needs. No matter what your circumstances may be, the rental car marketplace is full of choices.


Before you start out on whatever adventure that you have planned, be sure to check out our website www.thriftyuae.com

Sunday 19 June 2016

            Need a #stressfree #road Trip ? Look no Further.
              #Download #thriftyuae #app and Book Now!
                https://play.google.com/store/apps/details?                                                         id=com.thriftyuae.mobile

5 Remarkable Advantages of Renting A Car On Vacation

5 Remarkable Advantages of Renting A Car On Vacation


Top 10 Advantages to Renting a Car

People rent cars for many reasons: business trips, family vacations, or to replace a car that’s being repaired. Whatever the circumstances, renting a car can have many advantages over driving your own.
If you live in a large metropolitan area where subways, trains, and other community transportation is common, you may have found that owning your own vehicle isn’t necessary. When vacations or other events take you beyond the reach of the city’s subway service, though, renting a car can be the best choice.
Renting a large vehicle, such as an SUV or minivan, can allow you to travel with a large group of friends or extended family. Some rental agencies may also be able to provide customers with a 9- or 15-passenger van.
When renting a vehicle for a business trip or leisure vacation, you avoid putting excess wear and tear on your personal vehicle. This can lower your maintenance and repair costs over time.
If your personal vehicle is an older model, renting a car for extended trips can help you save money on gasoline. Most car rental agencies keep only newer model vehicles that get very good gas mileage.
No matter where you travel with a rented vehicle, breaking down isn’t a worry. Should the car break down during your rental period, the agency will provide another car at no charge. This can give great peace of mind during long trips especially.
A rental car can take you where your personal vehicle can’t. If you’d like to travel where the roads are less favorable, for example, renting a Jeep or SUV can be a great idea.
When taking a trip hundreds of miles away from home, renting a car can give you more time to enjoy yourself. By taking an airplane to your destination and renting a car once you’ve arrived, you’ll spend far less time traveling to your vacation spot and more time sightseeing and relaxing.
Renting a vehicle can help you decide if you would like to purchase that type of car, truck, or SUV. When you’re in the market for a new car, renting one for a day or two gives you an extended test drive to discover nuances about the vehicle that you couldn’t otherwise.
A car rental agency can enable you to rent a certain type of vehicle for a special occasion. Whether you’d like a minivan to take all the cousins on a camping trip or a luxury car to take your wife our for an anniversary dinner, renting makes a great option.
A rental car can help you project a certain image to business contacts or associates. Depending on your needs, a new, clean SUV may be preferable to your usual two-door coupe.

Tuesday 1 March 2016

Thrifty Car Rental offers choice of specialised vehicles

Thrifty Car Rental recently announced that it now offers the option of renting and leasing specialised vehicles.


Following this new service, the company is now a one-stop shop solution provider for the entire commercial and passenger rental and leasing requirements of UAE customers.
The specialised vehicles division will provide fleet consulting and management solutions for a number of industry segments such as: logistics, food supply, health care, and retail/wholesale distribution.
General manager, Dubai and Northern Emirates, Thrifty Car Rental, Karunesh Arya said: “Customers look for reliable, quality orientated and competent partners to provide them with the fleet on an ongoing basis. Thrifty has invested in the specialised vehicles to cater to this growing need of our clients. Our fleets are suitably customised for various applications like refrigerated vans, chiller vans, cargo body trucks and vans. We also offer long term leasing solutions as per customer’s specific requirements.”
He further noted: “We have highly experienced sales and service team managing this division who would provide the appropriate solutions to this market. At Thrifty our aim is to help our customers focus on their core business and take benefit of the Fleet Management Solutions that will give them considerable cost savings and hassle free administrative experience.”

Sunday 21 February 2016

Want to Hire a Car? Keep the Following Tips in Mind

Gone are the days when people rented cars only for visiting a party with family or go on a weekend trip. Today cars are hired much more frequently and for much more purposes. As a result the car hiring industry has bloomed quite a lot in the last few years. While airport rentals were once the main revenue earner, today it is the “home city” rental market or the trend of hiring cars from the locality that is the more common. 
 
There can be several reasons behind people opting for renting a vehicle from the neighbourhood. One may need a comfortable hauler for going on a cross-country trip with family, or a large truck for moving across city, or for a glamourous cruiser for a night out. 
 
No matter if you are a home-city renter or an airport renter; you need to follow certain safety tips so that you can have a hassle-free car renting experience as well as be secure as far as your bank account is concerned. 

Do some online research (www.thriftyuae.com) 

Just like you search the internet before buying a book, a camera or a mobile phone, do the same before getting yourself a car on hire. Doing so will get you an idea about the present rates in the market. This way you can lessen your chances of being over-charged by the vehicle-hire services. You also get to know in detail about the various vehicle-hiring companies, and choose the most credible one for getting the services.

Besides, thrifty's website offer attractive discounts for people who hire online. 

Searching online can also provide you with some other important information like the operating hours of the service providers, when do they close on weekends, etc. 
 
Consider the insurance
 
When you rent a car, you will be offered a  Collision Damage Waiver (CDW). The former covers the losses that may be caused to the rental company and the latter covers you in case an accident occurs. Both these policies are good, but not if they duplicate your personal insurance cover.
 
While most of the policies cover you in case you cause harm to someone in an accident, there are policies that cover the damages caused to the hired vehicle via collision or comprehensive policy. You should read your policy carefully or get in touch with your insurance agent to verify the policy before you sign the deal. 
Another point that you must keep in mind is that CDW covers the losses of use, i.e., the charge imposed by the rental company for covering the lost income while the vehicle will remain out of service. So, if the policy does not cover the expenses you may have the pay for the expenses out of your own bank account in case you meet with an accident. 
 
Don’t hire an ostentatious car
 
Doing so attracts unnecessary attention, making you prone to theft and robbery. Instead choose a usual vehicle. 
 
The vehicle should be in proper condition
 
If the vehicle is not in proper shape you may get into trouble enroute. Suppose, your window wiper fluid is not working, then you may face problem while driving in turbulent weather. 
 
Air-conditioning can be safe
 
Try to hire an air-conditioned car, as that allows you to keep your windows closed, making you less vulnerable to thieves and snatchers. 
Following these five tips will surely help you keep car-rental hassles at bay.