5 Content Marketing Predictions for 2017

I’m not going to sugarcoat it: According to these experts, 2017 might be a little scary for us marketers. Rand Fishkin, founder and wizard of Moz, says, “In 2017, content marketing is going to be even more challenging than it is today.2”

“There’ll be fewer winners with much bigger jackpots,” says Larry Kim, founder of Wordstream. I stopped listening and started crying after “fewer winners.”

Let’s ignore those two comments for a second and get into things we can do something about.

1. Brands Will Get More Creative With Format

Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.

Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!

2. Messaging Will Become More Niche

With more new entrants into the saturated pool of content marketing in 2017, we need to stop going high-level and start getting down to the nitty-gritty.

For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Scratching the surface of an over-discussed topic won’t help you stand out. Why should people read your post instead of thousands of others? Serve a niche audience, and go deep into the rabbit hole.

3. Video Will Reign Supreme

We love videos. That’s why we started this series. Marketers agree that videos bring the highest ROI, and we’re doing more of it. According to Syndacast, 74 percent of all traffic will be video in 20173.

Social video platforms like Facebook are riding the tide and optimizing feeds to improve the viewing experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. So get your cameras out and start filming.

4. Content Marketing Will Outshine Traditional Advertising

We already know brands are spending more on content marketing than advertising. This trend is likely to continue in 2017.

In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than other forms of marketing, such as ads, and companies are getting better at attributing dollar value to content marketing properly.

Looks like we’re gonna keep our jobs for a little longer, content marketers.

5. Consistent Engagement Will Prove Vital

Content marketers have gotten good at acquisition, but we’re not very focused on retention. In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.

So there you have it. In 2017, content marketing is going to be alive and thriving, but more work, more challenging, and harder to get results.

I suppose we just have to be real smart about it. See what I did there?

احصل على سيارتك من ثريفتي لتأجير السيارات مع خدمة تأجير السيارات الشخصي

ثريفتي لتأجير السيارات, الشركة الأكبر في دولة الإمارات العربية المتحدة لتأجير السيارات, توفر خدمة تأجير السيرات الشخصية للعملاء الجدد في دولة الإمارات العربية المتحدة الراغبين في الحصول على سيارتهم الخاصة بدون دفع مبالغ ضخمة كمقدم لشراء السيارات.

 

خدمة تأجير السيرات الشخصية تعطي العملاء المرونة و القدرة على قيادة سيارة جديدة كل بضعة سنوات, مع تكاليف شهرية منخفضة و كل الخدمات و المميزات أو تغيير السيارة إلى نوعية أخرى عند نهاية مدة التأجير. يستطيع العملاء الأختيار من تشكيلة واسعة من السيارات الجديدة أو المتوافرة في إسطولنا الواسع من السيارات الحديثة بما يناسب ميزانيتهم و إحتياجاتهم.

 

أيضاً, تساعد الخدمة الوافدين الجدد على توفير المال, بتحديد المبلغ المدفوع شهرياً لقاء الخدمة, مما يجنب العملاء القلق على رسوم التصليح و الحوادث و التأمين.

GET YOUR VEHICLES FROM THRIFTY CAR RENTAL WITH PERSONAL CAR LEASING

‪#‎Thrifty‬ ‪#‎CarRental‬, the ‪#‎UAE‬’s largest ‪#‎leasing‬ and car rental company, is offering Personal Car Leasing service to customers who are new to the UAE and would like to get their own vehicle without paying out a huge deposit.

The Personal Car Leasing service gives customers the flexibility to drive a new car every few years, with relatively low monthly payments with all the services and benefits or upgrade to a different vehicle at the end of the lease term. Customers can choose from a wide range of brand new or existing vehicles depending on their needs and requirements.

The service also helps newcomers save money because there will be a fixed monthly rental during the lease term so you don’t need to worry about vehicle repair expenses, accident repair cost, insurance and more.

Karunesh Arya, General Manager, Dubai & Northern Emirates, said: “Thrifty Car Rental’s Personal Car Leasing service is the best solution for the residents of UAE especially those who wants the flexibility of driving around the city without worrying much about the costs associated with having a new car. Leasing has always been a popular way of driving a car around the world. With every car company launching newer car models every year or two, with changes in technology and features happening faster than ever, customers like to have a choice of changing the car every 2-3 years, which gets easier fulfilled with personal lease over buying. Customers apart from paying only for the use of vehicle, also enjoys various benefits of the fleet management services including insurance, comprehensive repairs & maintenance, 24*7 road side assistance, and getting relief vehicle during repairs. All this comes as a uninterrupted mobility package under Thrifty personal lease service and helps customers save a lot because of  all inclusive fixed monthly rental fees so it’s a practical choice than opting for buying a  car.”

Other benefits of Personal Car Lease includes flexible payment plans with minimal documentation, hassle-free maintenance and repair; replacement vehicle in the event of maintenance or accident, 24/7 road assistance, insurance and registration renewal are taken care of, Salik and traffic fine management, cost effective rates and no risk of resale value dip and increased maintenance expenses.

For more information, please visit Thrifty Car Rental’s website at www.thriftyuae.com or call Toll Free (Abu Dhabi) 800-701 and Toll Free (Dubai) 800-4770.

The advantages of renting a car on a holiday

It's almost time for you take a holiday and after settling on all the major details, you're still not quite sure whether or not you want to add the additional expense of a car rental. The purpose here is to go over some of the advantages of renting a car on a holiday that might help you make a more informed decision. 

First of all, one of the biggest advantages in renting any type of vehicle on a holiday is the matter of convenience. If you secure your vehicle rental before you set out, you have the advantage of traveling to your holiday destination at your own pace. You aren't tied to train, plain or bus schedules that at times can leave you utterly frustrated.

On the hand, you may wait until you arrive. The advantage here is that you won't be tied to hotel transportation or to the local taxi service. Once again, you have the ability to set your own pace and enjoy your holiday destination at your leisure. Another one of the advantages of renting a car on a holiday is that in recent years, many of the rental fleet vehicles, although not all, come with an on board global positioning system (GPS).

Think about the peace of mind knowing that if you want to explore or venture away from the mainstream of activities, you won't have to worry about getting lost and trying to find your way back from unfamiliar territory. Do you like to shop while on holiday?

Wouldn't it be nice to have a vehicle at your disposal so you don't have to lug packages back to your lodgings?

I'm sure there are many other scenarios that you can think of where the advantages of renting a car on a holiday far outweigh the extra expense.

Ten most popular cars for ‪#‎Women‬ :

The factors that women consider when buying a new vehicle are almost a night and day difference from their male counterparts.

Some of the factors that are taken into consideration are practicality, safety, easy to drive, low operating costs and enough space for a growing family to name just a few. That is what you'll find when we cover the 10 most popular cars for women.

Most of the cars that have made this list exude practicality. You won't find a single truck or sports car among them. Does that surprise you at all? It shouldn't.

So with that said, let's take a look at our top ten list:

#1 – ‪#‎ToyotaCamry‬ – despite recent setbacks, one of the most popular vehicles ever
#2 – ‪#‎HondaAccord‬ – reliable, easy to maintain and with a great resale value
#3 – ‪#‎ToyotaCorrolla‬ – this one just screams “Practical!”
#5 – ‪#‎VWJetta‬ – A newcomer on the scene but a growing favorite among women
#6 – ‪#‎NissanAltima‬ – practical and easy to drive with a high safety rating
#7 – ‪#‎HondaCivic‬ – one of the fav, and great technical features
#8 – ‪#‎ToyotaYaris‬ – the same can be said for this model
#9 – ‪#‎FordFigo‬ – the only American made car to make the list
#10 – ‪#‎VWPassat‬ – long known for its reliability and low operating costs

As you can see, especially if you have read our top ten list for men, women have a tendency to purchase a vehicle based on needs while we men have a tendency to purchase a vehicle based on our wants.

What you have to remember when you go over the 10 most popular cars for women, is that it was based on figures and marketing data from the previous year. So have fun with it and be sure to check out our other top 10 lists.

The Most Popular Cars in Use by Rental Car Companies Today

The easiest way to deal with the most popular cars in use by rental car companies today is to break it down just as the rental car companies do. That is, by size of the rental vehicle such as compact, full size and so forth. What made this just a bit difficult was the fact that each major car rental agency had different fleets to offer the consumer.

So with that in mind let's take a look at the popular rentals by size.

Compact Cars:
The ‪#‎toyotayaris‬, The ‪#‎Mitsubishilancer‬ and the ‪#‎nissansunny‬ seem to be the choice of those who want a smaller car. These are ideal for driving in crowded cities where parking may be at a premium.

Economy Class:
The ‪#‎hondacivic‬, The ‪#‎VWJetta‬ and the ‪#‎toyotacorolla‬ seem to be the choice of those who want a economic car. These are ideal for driving inter cities or short ‪#‎family‬ ‪#‎trip‬.

Standard Class:
The ‪#‎VWPassat‬ is the hands down winner in the standard class followed by the ‪#‎camary‬ ‪#‎accord‬ ‪#‎altima‬. Each vehicle can fit a family of 5 comfortably and is designed with many creature comforts to make driving either one a very pleasurable experience.

Luxury Class:
The ‪#‎Audi‬ and the ‪#‎BMW‬ come out on top in the luxury car field followed by the ‪#‎Chrysler300c‬. All 3 offer a luxurious interior with many amenities to satisfy even the most discriminating tastes.

Sport Utilities:
In this category the most popular ‪#‎dodge‬ ‪#‎charger‬ and ‪#‎challenger‬ . Plenty of room in all 3 and rugged enough to handle even the toughest roads!

Now granted, you may disagree with this list of the most popular cars in use by rental car companies today based on your own experience but you have to remember that it was taken as an industry wide overview.

The Perfect Car Rental for Couples

Is there really such a thing as the perfect car rental for couples? Maybe there is and maybe it depends upon exactly what you want to use the rental car for.

If you’re going on vacation and want to get the most for your rental dollar, you may want to consider renting one of the many types of compact cars that car rental agencies now offer. This can be very advantageous if the driving you intend to do is short trips during the day. You can enjoy the freedom from using local transportation methods and you're able to explore to your hearts content.

Another scenario that crops up when dealing with the perfect car rental for couples is if there are children that need to be taken into consideration! If this is the case, you may want to consider a full size vehicle or perhaps a minivan.

As you can see, there are just so many different scenarios that you can think of that deal with the perfect rental for couples. Let's take a look at a few more.

Maybe you just want a romantic getaway for the weekend and want to travel in style. If that's the case, you'll have a tremendous variety to choose from. From first class luxury cars to exotic sports cars that will literally take your breath away. Imagine if you will cruise down the highway in a new Audi or heading to a vacation retreat along winding roads in a slick Dodge Chellanger.

It seems that you are only limited to your imagination and your budget when it comes to renting a car to fit your needs. No matter what your circumstances may be, the rental car marketplace is full of choices.

Before you start out on whatever adventure that you have planned, be sure to check out our website www.thriftyuae.com